Frubana Lays off 3% Workforce – 80 Employees

Bogota-based Frubana – The B2B platform that focuses on streamlining “Farm to Restaurant” has decided to let go 3% of its workforce on Tuesday.

The startup currently operates in Mexico City, Bogotá, and São Paulo – The layoffs seem to have impacted employees across these regions. Though the company hasn’t released an official statement yet, leaving the number of employees laid off to be unclear – Few of the impacted employees have taken to LinkedIn, to share their stories.

As per the sources & tip provided by one of the Frubana employee – the layoff count seems to be around 80.

Frubana was founded in 2018 by Fabián Gómez Gutiérrez, who was the former expansion leader at Latam unicorn Rappi. The company had tremendous growth during covid and had added a huge workforce during the same period.

Frubana eliminates the middlemen in the supply chain to bring the products to the restaurants and small businesses directly from the farmers – providing better prices, transparency, and discovery. The company had also launched “Frubana Fresco” to bring bulk groceries directly to the consumers.

The company has procured around $202mn of funding till date, with its recent round of Series C funding led by Lightspeed Venture, DST Global, Softbank & more for $100mn.

Listen to it firsthand from the impacted employees

Correction – Previously had mentioned 20%, corrected to 3% upon receiving information from the source.

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