Getir, the rapid grocery delivery company, is reducing jobs in the UK following the layoff of 100 staff at its US headquarters. According to Sifted’s sources, the layoffs will not be as severe as the 14% global staff cut at Getir last year.
In a funding environment vastly different from the pandemic boom, startups are shifting their focus to sustainable growth and profitability instead of growth at any cost, leading to job cuts. The rapid food delivery sector, characterized by low margins and intense competition, has been compelled to reevaluate its approach.
Getir first entered the UK market in early 2021. Later that year it bought UK rival Weezy, acquiring its four fulfillment centers and 700 employees. In the UK, Getir delivers food in cities such as Birmingham and Manchester. It recently signed a partnership with the Co-op to deliver products from some of its stores in London.
