Africa’s e-commerce group, Jumia, has slashed 20% of its workforce in a layoff exercise that saw the exit of 900 people from the company.
Jumia, which first hinted at the possibility of a head cut in November last year as part of its strategies to cut costs and reduce losses, said the headcount reductions were done in Q4 2022. Following the layoffs, the company said it has streamlined its organizational structure and created leaner, more effective teams that are fully committed to the execution of its strategy.
The re-organization also saw Jumia significantly reducing its presence in Dubai where certain management functions were located. Jumia said it reduced its headcount in Dubai by 60% while most of the remaining staff are being relocated to its African offices, closer to its consumers, sellers, and operations.