Klaviyo, an e-commerce marketing automation platform, has laid off 140 employees from all of its teams, including engineering and design.
Klaviyo’s director of public relations, Lacey Berrien, confirmed the layoff of 140 employees across all teams, including engineering and design, and stated via email that their priority is to support the departing employees who contributed significantly to the company. The layoff impacts approximately 10% of Klaviyo’s staff, according to publicly available figures. TechCrunch obtained a message from the leadership team to the affected employees, which explained that the decision to reduce the workforce was made after careful consideration, in an effort to eliminate redundancy and realign Klaviyo’s investment focus for the future.
In 2023, Klaviyo has unfortunately become another addition to the growing list of tech companies that have undergone mass layoffs. In January, HubSpot, another Boston-based marketing giant, announced its intention to reduce its workforce by 7%.