Widespread layoffs are beginning to hit the e-commerce space, brought on by an inflationary environment and tightening budgets. The most recent example is the SMS marketing company Attentive, which Modern Retail has learned is laying off 15% of its staff.
This comes on the heels of other e-commerce companies making similar moves. Stitch Fix on Thursday announced the layoffs of 20% of its staff as former CEO Katrina Lake returns as an interim chief executive. Everlane cut 17% of its corporate workforce, according to the Information. And now, Attentive has confirmed the layoffs with Modern Retail.
“Many of these employees were instrumental in the growth of Attentive, and we thank them for their contributions,” the company said in a statement. “While this was an incredibly tough decision, we have taken these actions today to ensure our business can deliver durable growth in the years to come.” Attentive is a leading SMS marketer that works with thousands of retailers. As of September 2022, the six-year-old company had about 1,300 employees.